Fix Dessert Chocolatier in New Zealand: When Viral Dubai Meets Kiwi Craving
Introduction: A Sweet Fusion Across Borders What happens when the edgy, viral Dubai-style chocolate bar meets New Zealand’s eager sweet tooth? That’s right — Fix Dessert Chocolatier , the sensation born out of TikTok ASMR fame, has made its way into New Zealand’s hearts and (soon) its stores. At Desert Choco Fix , we’re excited to explore this delicious trend — and maybe spark our own twist on international dessert fusion. 1. The Story of Fix Dessert Chocolatier Founded by British–Egyptian Sarah Hamouda in 2021 as a side project during pregnancy, Fix Dessert Chocolatier quickly turned into something much bigger. Its signature bar, Can’t Get Knafeh of It , combines gooey Middle Eastern knafeh, pistachio paste, tahini, all wrapped in a chocolate slab. A viral ASMR TikTok by influencer Maria Vehera (with over 100 million views ) catapulted the brand to fame almost overnight. Despite humble beginnings — with limited marketing and small‐...